21

image ads for Aerify.

Built from your product photos and your own claims: the 30-day home trial and the 2-year cover. Under each ad you will find the question it answers, and what the reader thinks before and after. The first four put the 2-year cover in the image. All of them are yours to run as they are, the full-size 4:5 file is under each one.

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Ad 01
Ad 01
YOU WON'T WANT TO SEND THEM BACK. BUT YOU CAN, FOR 30 DAYS.
AnswersWhat if I spend 549 and it turns out to be a gadget?
BeforeI want them, but 549 on a brand I don't know is a gamble.
AfterI get 30 days to find out and 2 years of cover after that. That is not a gamble.
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Ad 02
Ad 02
SHE SAID HE'D STOP USING THEM IN A WEEK. NOW HE'S WAITING HIS TURN.
AnswersHe'll use it for a week, then it gathers dust.
BeforeIt is another gadget he will drop.
AfterThe sceptic in the house is the one wearing them.
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Ad 03
Ad 03
30 MINUTES WHERE NOBODY NEEDS YOU. NOT EVEN YOUR LEGS.
AnswersWill I actually use it, evening after evening?
BeforeIt sounds good, but will it fit into my nights?
AfterIt is 30 minutes where nothing is asked of me, and that fits.
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Ad 04
Ad 04
YOU'VE BEEN RENTING YOUR RECOVERY.
AnswersWhy buy, when I can pay per session at the lounge?
BeforeA session costs 20, the boots cost 549.
AfterI've been renting my recovery. Owning it is covered for 2 years.
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Ad 05
Ad 05
THE THING HE KEEPS TALKING ABOUT AND WON'T BUY HIMSELF.
AnswersWhat do I give him that he won't pretend to like?
BeforeIt is another present he will be polite about.
AfterIt is the thing he keeps talking about, and I have 30 days to send it back if I'm wrong.
Download 4:5 PNG
Ad 06
Ad 06
THE BOOTS AT YOUR PHYSIO HAVE ONE FLAW. THEY STAY AT YOUR PHYSIO.
AnswersI love the boots at my physio, why would I buy my own?
BeforeI get them at the physio, that's enough.
AfterI get the same compression at home, and I have 30 days to send it back.
Download 4:5 PNG
Ad 07
Ad 07
€858. HERE'S WHAT IT BUYS.
AnswersWhat does 858 euros actually buy?
BeforeIs it really 858 for a pair of inflatable boots?
AfterIt buys 8 chambers, 16 pressure levels, 3 hours of battery, 30 days at home and 2 years of cover.
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Ad 08
Ad 08
WAKE UP WITH LIGHT LEGS.
AnswersWhat will I feel tomorrow morning?
BeforeHeavy legs the next day come with training.
AfterI lie down for 30 minutes tonight and I wake up with light legs.
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Ad 09
Ad 09
AFTER 30 KM, WHO HONESTLY STILL WANTS TO ROLL?
AnswersI already have a foam roller, why would I need this?
BeforeThe roller works, the boots are marketing.
AfterAfter 30 km the roller asks for effort. The boots ask for nothing.
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Ad 10
Ad 10
RECOVERY WAS NEVER MEANT TO BE A SECOND WORKOUT.
AnswersIsn't recovery just more work at the end of the day?
BeforeI know I should recover. I don't have the energy left.
AfterIt is recovery where the only thing working is the machine.
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Ad 11
Ad 11
SLOW AND STEADY WINS THE RACE
AnswersStopping feels like losing, so I never stop.
BeforeRest is for the slow ones.
AfterThe steady one recovers after every race. That is why he wins.
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Ad 12
Ad 12
Your legs are bigger at night than in the morning
AnswersWhy do my legs feel heavier at night?
BeforeTight shoes and sock marks in the evening are normal.
AfterGravity pulls fluid down all day. The boots push it back up in 30 minutes.
Download 4:5 PNG
Ad 13
Ad 13
YOUR LEGS CLOCKING OUT AT NOON WASN'T PART OF YOUR PLANS
AnswersWhy does a morning ride cost me the whole afternoon?
BeforeThe dead afternoon comes with a big ride.
AfterI spend 30 minutes flat on my back and the afternoon is mine again.
Download 4:5 PNG
Ad 14
Ad 14
YOU UPGRADED EVERYTHING ON THAT BIKE EXCEPT THE ENGINE
AnswersI've upgraded everything on the bike. What's left?
BeforeMy setup is complete.
AfterEverything got upgraded except the part doing the work: my legs.
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Ad 15
Ad 15
WHEN DID YOU LAST PLAY ON FRESH LEGS?
AnswersWhen did I last play on fresh legs?
BeforeTired legs on match day are just how it is.
AfterFresh legs are a choice, and the answer is standing next to my bag.
Download 4:5 PNG
Ad 16
Ad 16
DEEP DOWN, YOU KNOW YOU PLAY BETTER ON FRESH LEGS.
AnswersWill I keep my place in the squad?
BeforeI have good intentions and heavy legs.
AfterFresh legs are how you keep the shirt.
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Ad 17
Ad 17
THE HARDEST WORKOUT TO BE READY FOR IS NOT THE ONE YOU PLANNED.
AnswersHow do I have anything left for my kid after a long run?
BeforeI ran, I'm done, and he wants to play.
AfterAfter 30 minutes I am ready for the workout I did not plan.
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Ad 18
Ad 18
YOUR CAR GETS A MECHANIC AND YOUR LEGS GET... YOU?
AnswersWho actually looks after my legs?
BeforeI rub them with my thumbs and call it recovery.
AfterMy car has a mechanic. My legs now have a tool.
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Ad 19
Ad 19
HOW MUCH LONGER BEFORE YOU REALIZE SORE LEGS WERE OPTIONAL?
AnswersIs being sore after leg day just part of the deal?
BeforeSore legs are proof I trained.
AfterThat is 1092 more sore days until 50, and they were optional.
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Ad 20
Ad 20
BRO HOW DID YOU KNOW I HAD LEG DAY YESTERDAY?
AnswersIs my walk after leg day that obvious?
BeforeThe stairs the morning after leg day are the running joke.
AfterThe joke stays. The walk downstairs does not have to.
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Ad 21
Ad 21
IT WAS PUSH PULL LEGS, BUT LEGS HAVE GONE MISSING FOR A WHILE NOW.
AnswersWhy did leg day quietly disappear from my plan?
BeforeMy plan is fine.
After2 sore days decided what my legs look like a year from now.
Download 4:5 PNG
Next step

Let us walk through them in 20 minutes.

Pick a slot, and we will go through the 21 ads together and through how you run the account today. I have more ideas for you than fit on one page.

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WhoPhilippe Maza, Founder of Fortis Motionfortismotion.com